Joris Houben
New Business Director

Born in Maasmechelen, Belgium in 1980, Joris holds a Master’s in Material Sciences from the Catholic University of Louvain, Belgium (2003), and an MBA from INSEAD (2013).

The significant work he undertook as a business strategist with a number of corporations led him to join GSM 2018 as director of the New Business Department, with responsibility for the financial development of several of the Group’s major projects, including Reforma Colón, Expansión Antara, Park Hyatt, Médica Sur in Mexico City, and Premium Outlets in Querétaro.

As Director of New Business at GSM, Joris is involved in the analysis and evaluation of new projects, negotiation financing with financial institutions and transactions with investors.

Prior to joining Grupo Sordo Madaleno, he worked at The Boston Consulting Group, leading projects in Latin America, the US, and Europe.